La Mer Jumeirah Luxury Waterfront Living Reimagined
La Mer Dubai’s Next Luxury Waterfront Destination
La Mer is transforming from a vibrant beachfront hub into one of Dubai’s most exciting emerging luxury waterfront destinations, a place whose potential is unfolding in remarkable alignment with ultra-luxury neighbours like Jumeirah Bay and Bulgari.
Prime Jumeirah 1 Connectivity to DIFC & Downtown
Strategically placed in the heart of Jumeirah 1, La Mer offers more than beachfront allure; it is poised to bridge the tranquility of the sea with seamless access to the city’s dynamic core. With effortless road links via Jumeirah Beach Road and Al Wasl Road, future residents will be just minutes from DIFC and Downtown Dubai, the beating hearts of commerce, art, and gastronomy.
Mediterranean-Inspired Architecture & Streetscapes
This is not simply another Dubai waterfront; it is being designed as Mediterranean-inspired living at its finest. With its envisioned whitewashed facades, terracotta rooftops, pastel tones, and shady piazzas, La Mer will carry a subtle, timeless grace that sets it apart from the city’s more industrial or ultra-modern precincts.
From Leisure Hotspot to Residential Gem
From its origins as a leisure destination, La Mer is now evolving into a residential gem. Soon, the community will support everyday luxury with a 190-berth marina and yacht club, exclusive beachfront promenades, high-end retail and dining clusters, swimming pools, landscaped gardens, and curated experiences bringing together both residents and visitors.
The La Mer Family of Developments
Port de La Mer
Port de La Mer, the pioneering freehold enclave in Jumeirah, features stylish one- to four-bedroom apartments set around a private marina promenade, with sweeping sea and skyline views.
Jumeirah Asora Bay by Meraas
Jumeirah Asora Bay, the signature seafront collection by Meraas: bespoke 4- to 7-bedroom apartments, a handful of Ocean Mansions, and a singular penthouse. The meticulously crafted design will include coastal gardens, infinity pools, wellness zones, and direct access to elite beach venues such as Chochou and, soon, the world’s largest beach club, Sirène Beach by Gaia.
Jumeirah Bay & Bulgari
Across the water, Jumeirah Bay hosts the iconic Bulgari Resort & Residences, an unparalleled blend of Italian craftsmanship, discreet elegance, and world-class hospitality. With private beaches, the Bulgari Yacht Club & Marina, and exquisitely finished residences, Jumeirah Bay elevates the surrounding landscape to a benchmark of global luxury.
A Dual Identity: Coastal Sanctuary & Urban Portal
La Mer is no longer just a desirable beachfront district; it is rapidly positioning itself as the next great nexus of luxury, lifestyle, and legacy. Its close ties with DIFC, Downtown, and the sophisticated aura of Jumeirah Bay afford it a dual identity: coastal sanctuary and urban portal.
Lifestyle synergy: Residents will enjoy a European-flavoured seaside experience while staying connected to Dubai’s business and cultural circuits.
Investment trajectory: With its high-end offerings, rare beauty, and proximity to ultra-luxury neighbors, La Mer stands out as a strong long-term asset for both end-users and strategically minded investors.
Holistic community: This will not be merely housing; it’s envisioned as a living canvas where architecture, wellness, social life, and natural beauty intersect daily
A Location Balancing Quietude and Connection
Set within Jumeirah 1, La Mer pairs shoreline tranquillity with direct routes to the city’s cultural and commercial core. Via Jumeirah Beach Road and Al Wasl Road, weekday runs to DIFC and Downtown are swift, while weekends linger along promenades and private beach clubs. For buyers weighing beachfront options, this duality of coastal sanctuary and urban portal is a decisive advantage.
Architectural Identity: Mediterranean Poise, Human Scale
A Riviera-inflected palette whitewashed facades, terracotta rooftops, pastel tones, and shaded piazzas creates an urban fabric designed to age gracefully. Instead of futuristic monumentality, La Mer favours texture, tactility, and human scale: breezeways for cross-ventilation, intimate courtyards, and storefronts that prioritise walkability.
A Marina-First Lifestyle
At its heart, a 190-berth marina and yacht club anchors daily life. Morning sails, sunset cruises, and weekend regattas unfold along an elegant marina promenade lined with curated retail and dining. Even for non-boaters, sightlines and public-realm design keep the water ever-present, a living room by the sea.
Everyday Luxury: Promenades, Wellness, Dining
La Mer choreographs a relaxed, resort-grade rhythm for residents:
Infinity-edge pools with horizon-facing vistas
Wellness zones and meditation gardens for a daily reset
Exclusive beachfront promenades for effortless movement and idle seaside moments
A rotation of culinary pop-ups, art, and seasonal activations tasteful, never intrusive
Neighbourhood Context & Blue-Chip Adjacency
Across the water, Jumeirah Bay and Bulgari Resort & Residences set a benchmark of discretion and craftsmanship. Their presence elevates the coastline and signals an international buyer profile drawn to design integrity and marina culture.
Who Buys in La Mer?
Design-led end-users who prefer Mediterranean warmth over hyper-modern silhouettes
Global families seeking a primary/secondary home with quick city access
Strategic investors balancing personal use with long-term capital preservation, supported by adjacency to DIFC, Downtown, and Jumeirah Bay
Residences & Interior Direction
From marina-view apartments to Ocean Mansions and a showpiece penthouse, homes are generously scaled with plans oriented to sea and skyline axes. Interiors lean toward quiet-luxury limestone, oak, brushed metal accents, soft linen textures with a coastal tonal range. Terraces are purposeful (dining, lounging, sunning), while glazing is tuned for light, shade, and privacy.
Investment Outlook: Rarity on the Jumeirah Coastline
Supply Scarcity: Freehold stock along Jumeirah’s waterfront is structurally limited.
Brand Adjacency: Proximity to Bulgari and Jumeirah Bay anchors long-run desirability.
Connectivity: Predictable, short drives to business districts keep weekday utility high.
Lifestyle Utility: A resident-first marina, curated retail, and managed beach access underpin occupancy and rental performance.
Daily Life Advantages
Education & Healthcare: Rapid access to established Jumeirah and Al Wasl institutions
Dining & Culture: Depth from boutique beach clubs to fine dining, with art and design nearby
Commutability: Multi-road optionality reduces bottlenecks and keeps the city’s golden triangle within easy reach
La Mer vs. Other Waterfronts (Quick Comparison)
Versus ultra-modern districts: La Mer emphasises human scale and timeless textures over all-glass futurism.
Versus resort islands: You retain real-city access without surrendering boutique beach-club energy.
Versus purely investment-led stock: La Mer prioritises lifestyle fidelity, the kind that sustains satisfaction and occupancy.
Luxe by TRPE
For a confidential discussion or to arrange a private marina-side viewing at La Mer, contact Arya Daryabor, Senior Advisor at Luxe by TRPE. With a portfolio spanning Jumeirah Bay, Bulgari Residences, and the emerging La Mer shoreline, Arya offers meticulous, white-glove guidance from shortlist to handover book a private consultation.
Frequently Asked Questions
Is La Mer suitable for primary residences or mostly second homes?
Both. Connectivity to DIFC, Downtown, schooling, and healthcare make it viable for full-time living, while the marina and beachfront lifestyle suit seasonal use.
How does La Mer compare to Jumeirah Bay for buyers seeking discretion?
Jumeirah Bay remains the discretion benchmark. La Mer complements it with a broader residential mix, Mediterranean aesthetics, and a marina-first public realm.
What types of properties are available?
Expect marina-view apartments, large-format residences, Ocean Mansions, and a statement penthouse, with layouts oriented to capture water and skyline axes.
Is the area attractive for investors?
Yes. Limited freehold supply, adjacency to blue-chip neighbours, and strong city links underpin long-term value. Explore current off-plan properties in Dubai for portfolio fit.