Jenna II Apartments

Nshama is a Dubai developer known for a single large project: Town Square Dubai, a mid market community of apartments and townhouses off Al Qudra Road.

Where most developers spread across the city, Nshama concentrated on building one community properly and at scale, which makes it easy to judge. Town Square is now substantially complete and occupied, with a central park, a retail high street, a cinema and a hotel.

What do they build?

Affordable apartments and townhouses aimed at first time buyers and families, in named clusters within Town Square: Zahra, Safi, UNA, Rawda and Hayat Boulevard among them. The proposition is space and community amenity at an entry price well below the established villa names.

Where do they build?

• Town Square Dubai, the community that defines them.
• Comparable communities nearby include Mudon, Serena and Remraam, which is the set most buyers weigh against it.

What should you check before buying?

• Which cluster, and how far it sits from the central park and the retail high street. That distance does most of the work on price and on daily life.
• Apartment against townhouse, since the two have very different running costs and resale markets.
• Service charges, which on affordable stock make a real difference to the yield.
• The commute at your real times, as this is a suburban location with no metro nearby.

Are they a safe developer to buy from?

Nshama has delivered the bulk of Town Square, so you can walk the streets, see the finished product and talk to people who live there before committing. That is a considerable advantage over buying off plan from a developer with nothing completed. The main risk here is not delivery but competition: there is a lot of similar mid market stock in that part of Dubai, so entry price matters.